Our Story

Founded in Cincinnati, Ohio, BIKELYFEX is the freshest and most unapologetically raw streetwear brand in the bike scene. More than just a brand, BIKELYFEX is a lifestyle—designed to help you express YOUR unique style, ride YOUR ride, and enjoy life on YOUR terms. At the heart of our brand is the “X,” which stands for Xclusive. When you wear BIKELYFEX, you embrace a mindset of doing everything in a way that’s bold, unique, and truly your own. This isn’t just bike life—this is bikeLYFE, elevated. Join us as we continue to redefine what it means to ride with style, individuality, and purpose.

Meet the CEO

Brandyn Ward – Founder & CEO of BIKELYFE XCLUSIVE Brandyn Ward, widely known as B. Ward, is the founder and CEO of BIKELYFE XCLUSIVE. Born and raised in Cincinnati, Ohio, Brandyn has been passionate about motorcycles since childhood. His journey into the bike culture began with a simple desire to connect with fellow riders, leading him to create a Facebook group called BIKELYFE Midwest.

The group quickly grew, bringing together riders from across the region and laying the foundation for what would later become a thriving brand. In 2019, Brandyn launched BIKELYFE XCLUSIVE as a clothing line to combine his love for bikes with his unique sense of style. The vision was clear: to create apparel that was bold, stylish, and practical for bikers. Recognizing the importance of visibility for motorcyclists, Brandyn incorporated the signature “X” on the back of hoodies and t-shirts, designed to catch the attention of drivers and promote safety on the roads.

With his background in fashion, Brandyn ensured that BIKELYFE XCLUSIVE stood out—not only as streetwear but as a movement. He introduced the concept of exclusivity, limiting production of special designs to keep the brand fresh and highly sought after. This approach ensured that each piece felt unique, allowing wearers to feel like they were part of something truly special. Today, BIKELYFE XCLUSIVE continues to thrive, delivering raw and exclusive streetwear that resonates with the bike scene and beyond. Under Brandyn’s leadership, the brand represents more than just clothing—it’s a lifestyle, a community, and a statement of individuality for bikers everywhere.